Connect and create the new possible

Connect and create the new possible


“When I was a kid, there was no collaboration; it's you with a camera bossing your friends around. But as an adult, filmmaking is all about appreciating the talents of the people you surround yourself with and knowing you could never have made any of these films by yourself.”

Steven Spielberg

The world is changing. Convergence is here and not just for how we interact with creative, digital and technology. The idea that you can interact with content across any device, anywhere.


Convergence is also growing across creation and production of all kinds of content, applications and devices and across what it can be used for. So it’s not just for entertainment. It’s also for all kinds of sectors from industry to social care.


It’s time to celebrate it, embrace the opportunities and reap the benefits.


Convergence goes hand in hand with collaboration. There’s lots of talk about collaboration within organisations. Skills sets become more and more specialist and so there’s plenty of scope for  internal collaboration in bigger companies. But what about smaller companies. They only have so many people who may already be multi-tasking to the max.


Collaboration can be a huge help and opportunity to expand what is on offer, respond to different project specifications and share resources. It can also be a great way to investment and funding and, by the way, grants such as economic development support at a higher rate than for companies applying alone.   


Collaboration means people including independent businesses and freelancers coming together to contribute and share their expertise and resources to achieve a shared mission, objective, project or business outcome. They may no be in the same building, town or even country.

In the world of work, Covid-19 has demonstrated that there is huge scope for remote working and collaboration between people based across the globe. This doesn’t mean never getting together physically ever again. It does mean work is possible regardless of location and can also respond to different personal circumstances and preferences.    

Then there’s the B Word – let’s whisper it – Brexit. Whichever side of that debate you are on, there are still good business and cultural reasons to want to engage with markets within the EU and within the UK. As Brexit will have an impact on free movement and other business activities, collaboration offers a mutual access route. It keeps the bridges open.




Create Converge


Transnational EU project, Create Converge is about using creative/digital/tech to show, tell and sell. It’s about using the right mix of screen, animation, games, immersive, VFX, data, analytics, robotics  and beyond for applications beyond entertainment like service delivery, training, marketing and to inform R&D. It’s also about giving a helping hand to collaboration.


First let’s consider the use of all that cool stuff in the world of ‘non-entertainment’. Dull, we may hear you cry. Really bad work everywhere, you may say. But it doesn’t have to be that way. Or you may have seen brilliant work but done in VR when you’re an animation afficionado or vice versa.


On the client side, you may be thinking there must be great ways to help people learn new skills or try out your products and services digitally or virtually. Larger companies generally have their own in-house expertise on marketing, product and service development and training. But if you are a smaller company this know-how depends on your particular interests, knowledge or networks. It could also be that you may not know where to start.   


There are absolutely opportunities to create and produce innovative and inspiring work, ease the pain of getting into tech outside your current comfort zone, tell stories, work on truly fascinating subjects, or turn them into fascinating.


So Create Converge is helping creative/digital/tech companies to collaborate and also to connect with new markets beyond entertainment. This is all kinds of sectors that need applications that are not just the same old business as usual - sectors from fashion to construction, automotive to energy, healthcare to tourism. 


Already at the forefront of these opportunities are companies like the new breed of digital agency showing clients how combining tech can boost profile and sales. Services for hire also work with different clients and sectors but may specialise in only one or two areas of tech.


There are also companies totally focused from the get-go on developing new content, new intellectual property and new experiences. Commercial success is the goal and then, hopefully, a slate of successful projects. We totally get and support that. At the same time, for many, there can be the challenges of staying in business without regular cashflows coming in the way, and there may also be the regular missions to raise investment or other funding. It might be time to open up a few more options so you can stay in the game. 


Collaboration benefits

Collaboration can be empowering and can work between companies of different sizes and, of course, from different industries or sectors. It’s a great way to innovate, grow, compete and diversify but at lower risk that doing it all alone.


Benefits go across finance, people, resources and knowledge.


On the financial front it’s a chance to share networks and increase sales or cut costs. Collaboration brings different people and cultures together to learn from each other and use their combined skills to do projects that neither company alone could deliver. Companies may have space and equipment they can share and.


Collaboration and sharing networks also boosts competitiveness, local, national and even global. Lack of scale and just sheer number of people or having a presence in a particular place or region can hold businesses back from working on better opportunities.


Getting into bed with the competition? When we have asked the question about the single biggest challenge to collaboration there’s always one top answer:




Such a big word. It can’t be engineered or produced by magic. Like any relationship, it take time and communication, not to mention a bit of chemistry.


What it does not mean is giving up all your know-how. Collaboration can be worked on in stages, a bit like taking careful steps up a ladder or even a mountain. But just think of the view from the top.


Embracing convergence and collaboration means you can:


  • Break out of silos and nurture all your talents
  • Work with complementary skills to increase your offer and get a handle on skills new to you
  • Increase your capacity and get higher value, more interesting contracts
  • Get access to resources and facilities through sharing
  • Cross-promote to collaborator networks
  • Grow your own networks
  • Generate regular cashflow or more cashflow
  • Build diverse portfolios
  • Access funding targeted at collaborators.


Collaboration can start at a simple level with activities around mutually helpful communication like

cross-referring business, newsletter features, cross-blogging, cross-promoting through social media

and making introductions.


Once trust is established, businesses might want to consider sharing information but only to a level they feel comfortable and that does not risk what they value. A next stage on might be doing people exchanges and sharing technology.


It could all lead to jointly bidding for business, tenders or funding.


Keep in mind as well all the organisations where collaboration is in their DNA like regional, national  and EU support programmes for business, innovation and sectors including creative, digital and technology, the Enterprise Europe Network, Horizon 2020 to become Horizon Europe and other EU programmes and local and transnational collaboration hubs and networks.


Think of all the tools and apps out there to help with collaboration and communications.

The Create Converge team is here to help you find what you need and make connections with collaborators and opportunities. We are nine partners in five countries: Denmark, Germany, Netherlands, Sweden and the UK and we are supported by the European Union’s North Sea Region.


You can also start by joining the Create Converge Community for free at
If you like, you can create your profile and post jobs, projects and opportunities, all for free.


Get in touch. Call Create Converge on +44(0) 1382 432483 or email