Collaborate - Steady

  1. Who is in charge or who is coordinating, at least for now?

Think about someone who has skills like project management and an understanding of the creative, digital and tech you are working with.


Take a look at this from the Harvard Business Review – Digital Transformation is About Talent, Not Technology

Key messages? Put people first, focus on soft skills, drive change from the top and make sure you’re acting on data insights.


  1. Look for partners and make up a list and then a shorter list.

Sounds like dating? Well yes, sort of.

You may have partners in mind but may need some or more. There are all kinds of sources from social networks and interest groups  to events and blogs.

Do your homework and find out as much as you can to see if you should at least seek a chat.


If you’re a creative/digital/tech business, are you wanting partners who do the same as you or something different.


  1. As you research and even chat with potential partners, it’s about working out if you are a good fit for each other.

What do you each do and why? Can you communicate easily? What about your finances? What is the background of some of the key people. You can start with taking a look at what is online and publicly available like Linkedin profiles and company accounts.


Consider doing some Other Player Analysis.

So here’s another list to make:

  • Scope and nature of your current area of activity or market
  • New activities or markets of interest
  • Clients and market sectors and what they expect
  • Market players like competitors and other key organisations, such as government departments or industry associations
  • Perhaps a profile of key players like leadership, strategy, people, products and services, marketing, finances, products, marketing, people, facilities and reputation – a lot of this will be online and look out for event presentations.
  • Key success factors – all that information will give you real insight on what they are doing right and maybe also not so well.



Now for the project exploration or even planning.


You have got to, at least, exploratory discussion stage so here are areas each company needs to share.


  1. What are your true aims? Are you both/all on the same page, at least broadly?


  1. Would you need to get approval from directors or anyone else?

Raise this as early as possible and work towards getting support if you need to.


  1. What are the new areas of work you want to deliver?

You may have ideas already but it’s also a good idea to go back to go back to those player analysis profiles for inspiration for new or better or both.


  1. How do you currently get clients and are you looking to up the ante on that?

This is about developing a marketing strategy and identifying where you can get business.


There’s a fair amount of public sector work out there and above a certain cost threshold it has to be advertised through national procurement websites and through the European Union’s Tenders Electronic Daily (TED). Don’t be put off. They can all be searched including by key words so take a little time and get your head round it. Make sure you sign up for alerts and do regular checks for opportunities.


Obviously private sector work is much more about developing relationships. Keep in mind Chambers of Commerce and that different sectors like energy, construction or healthcare have different industry associations that can offer platforms for reaching their members.


  1. Are there concerns or risks that make you feel uncomfortable?

Make sure you keep a note of these so you can look for ways to manage these.



Collaborate Get set