Base Conference - Humanizing Business Beyond Profit


Create Converge at BASE 2020.

Create Converge is delighted to  be sponsoring BASE 2020.


As part of this we welcome the totally brilliant Christine MacKay, founder and CEO of Salamandra animation and digital studios and agency.

And you can get your hands on a free ticket - email

BASE 2020 goes online to help companies thrive in the downturn

The conference brings together experts on humanizing business for growth.

Startups and scale-ups around the world can tap into international business expertise and thrive despite the global downturn, as the BASE 2020 conference goes digital. Amid the pandemic, BASE 2020 is being held online on 17-18 September, making it easy for companies to join, wherever they are.

With the theme Humanizing Business Beyond Profit, BASE 2020 is focusing on people in business. By joining online, delegates can hear from entrepreneurs and business leaders who scaled up and found success by putting people before profit.

Create Converge - Connecting creativedigital/tech to show, tell and sell

The world is changing. Convergence is here and not just for how we interact with digital. Convergence is also growing across how it’s created. It’s time to celebrate it, embrace the opportunities and reap the benefits including through collaboration. Transnational EU project, Create Converge is about helping companies connect and use creative/digital/tech to show, tell and sell. It’s about using the right mix of screen, animation, games, immersive, VFX, data and beyond not just for entertainment but also for applications beyond like service delivery, training, marketing and to inform R&D. It’s for every sector you can think of from healthcare to energy, fashion to construction, transport to tourism.

The Create Converge team is here to help make connections with collaborators and opportunities.

You can also join the Create Converge Community for free at where you can create your profile and post jobs, projects and opportunities, all for free.


More about BASE 2020

Veronica Guguian, co-founder of BASE 2020, says: “It’s so clear today that people are the key to success in business, and we believe companies that scale up by putting people first have a better chance of surviving and thriving.

 BASE 2020 will be held online over two days, and will feature:

  • Strategy workshops with business experts from USA and Europe
  • Talks by policymakers on how they envision the future of work
  • Networking with scale-ups that ‘humanized business beyond profit’ during the pandemic

 The topics covered include:

  • pivoting during a crisis
  • design thinking
  • creativity
  • leadership
  • managing teams while working remotely

Lana Jelenjev, co-founder of BASE 2020, said: “We knew it was important for BASE 2020 to happen this year, because businesses need to find a new way to succeed in this fast-changing situation. By going online, even more people will be able to access the knowledge and expertise of some amazing speakers.”

BASE 2020 is online and open to delegates around the world. Tickets are now on sale at

As well as access to the conference sessions, workshops and networking events, every delegate will receive a free copy of the e-book version of Scale from the BASE Up: Humanizing Business.

This edition includes the knowledge and experience of our speakers, as well as in-depth interviews by editor Lucy Goodchild. Having expert tips and insights to hand after the conference will help delegates implement what they’ve learned.

For more information about BASE 2020, the speakers, the book and to reserve your place, visit